Swachh Bharat Mission

Context

Swachh Survekshan is the annual cleanliness survey of Indian cities. For a Nagar Parishad it is both an assessment and a deadline — the behaviour it measures has to be argued for, ward by ward, in the months before the surveyor arrives.

Role

Design, copy layout and social media

Handled social media communication for Chittorgarh Nagar Parishad, and produced the creative set: single-use plastic explainers, cloth-bag drives, anti-littering instruction, sanitation worker capacity building, food-stall hygiene, and school outreach. Photographs from each drive were carried back into the next post.

Process

One fixed masthead — the Swachh Survekshan lockup beside the ULB mark — sits at the top of every piece so the account reads as an institution rather than a feed. Underneath it the format changes freely: illustration where an instruction has to be unambiguous, documentary photography where the point is that the drive actually happened.