Har Ghar Tiranga

Context

Har Ghar Tiranga asks every household to raise the national flag. Run alongside Har Ghar Swachhata Abhiyan through a municipal council, it becomes something more useful than a gesture: a fortnight of scheduled activity that reaches schools, self-help groups, markets and streets, with sanitation carried in on the back of it.

Role

Campaign communication and reporting

Worked on the campaign’s visual communication and outreach, and produced the activities report — the document that records each activity, what it involved and where it ran. The report is the deliverable shown here.

Process

Nineteen activities, one page each, each page holding a short account and the photographs from that activity. The flag’s own saffron-white-green runs as a fixed border so the document reads as one campaign rather than nineteen separate events.